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Would You Pay $260 for a Chocolate Bar?

Would You Pay $260 for a Chocolate Bar?: To'ak Chocolate

To'ak Chocolate

There’s a chocolate bar made with cacao so rare that it’ll cost you $260 to taste it.

Cacao, like wine, cheese and coffee, has nuanced flavors that vary according to the soil and the climate in which it was produced. To'ak single-origin chocolate bars use cacao that’s harvested from 120 year-old trees in an untouched stretch of Ecuador. The heirloom cacao is so unusual, To'ak’s founder, Jerry Toth, tells Modern Farmer, that foodies should savor the chocolate like they would a fine wine or bourbon. In fact, he predicts that in the next few years, “dark chocolate tasting will be something that people in the U.S. do.”

To

To'ak Chocolate

Each 50-ounce To'ak bar comes in an engraved hardwood box and with a 116-page information booklet and a pair of wooden tweezers for handling the rare goods. To'ak’s first release, known as Rain Harvest 2014, included 574 bars. As of today, 373 are still available. Buy a bar online for $260 here.

Alyson Sheppard is the resident hangover specialist at Playboy.com. Follow her on Twitter: @amshep

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