Tommy Hilfiger and Gigi Hadid hit the misty streets of Venice Beach last night to debut their Spring 2017 capsule collection, and they brought a private jet full of Victoria’s Secret models and an entire amusement park along with them.
Some 3,000 fans, buyers, supermodels and members of the press Ubered or limoed to L.A.’s West Side on Wednesday for a trip to Tommyland, a celebration of the second installment of Tommy Hilfiger and Gigi Hadid’s fashion collaboration, aptly titled Tommy x Gigi.
Along with a live runway show and a modernized slice of 1950s Americana in the form of a full-on amusement park complete with a Kamikaze, Ferris wheel and giant bean bag slide, highlights of the Coachella-meets-Abbott Kinney carnival (the West Coast follow-up to Hilfiger and Hadid’s similarly-themed New York Fashion Week event at South Street Seaport in September) included a performance by a hot pants-clad Fergie set against a backdrop of graffiti murals and light installations. Flocks of roller skaters, roving fire performers and acrobats, multiple pop-up shops and a Smorgasborg-curated collection of food trucks filled out the scene.
In addition to swarms of carefully dressed millennials and fashion blogeratti, the founding father of American menswear and Mattel’s newest plastic ambassador rallied an entourage of A-list influencers to help christen their latest joint venture. The crowd of well-wishers included Bella Hadid, Kris Jenner, Laura Dern, Rachel Zoe, Kaia Gerber and Lada Gaga—proving that there’s no more American follow-up to a headlining Super Bowl performance than a trip to the beach with Tommy Hilfiger.
Gigi opened and closed the see-now-buy-now show and was joined on the outdoor catwalk by her newly Victoria’s Secret Angel-minted sister Bella and fellow models and BFFs Joan Smalls, Hailey Baldwin, Stella Maxwell, Devon Windsor, Stella Maxwell, Alanna Arrington and Blanca Padilla. Many of them commuted to the event on a heavily Instagrammed-ride on Hilfiger’s private jet, Air Tommy.
A large number of the models in or at the show are part of a second generation cast of 1990s supermodel and Hollywood royalty: Gerber is the daughter of Cindy Crawford; Gigi and Bella are the daughters of Dutch American model Yolanda Hadid; Hailey Baldwin’s dad is Stephen; Sofia Richie is the daughter of Lionel and half-sister of Nicole and the list goes on. How long Tommy’s girls will continue to dominate the millennial world of fashion with more wholesome versions of the ‘90s, only time will tell.