Everybody loves Bob Ross. The soft-spoken, afro-sporting star of PBS’ “The Joy of Painting” has enthralled, surely, billions of viewers as he expertly scrapes paint on canvas for what seems like five seconds and turns nondescript smears into a gorgeous work of art before your very eyes.

Now Twitch, the online streaming service most dedicated to allowing people to stream themselves playing video games while other people watch and comment, is pivoting to focus on more creative endeavors. To start, they’re putting tons of Ross’s happy little trees and clouds in front of the eyes of the internet, by streaming all 403 episodes of “The Joy of Painting” on the service.

As Gizmodo reports, Twitch today launched a new section that’s dedicated not to gaming, but to making stuff. Twitch’s “Creative” channel figures that since people like watching other people play games, they might also like watching other people build chairs, create sculptures, construct robots, and make paintings. Seems like a solid idea, given that Bob Ross already demonstrated the audience was there more than 30 years ago.

Twitch’s Creative channel is live right now, and searchable with hashtags like #robotics, #woodworking, #animation and the like. You can watch Bob Ross starting at 2 p.m. PST today at twitch.tv/BobRoss. We’ll have to see if “live social video” catches on as well for doing non-video game things as with video games, but I suspect the channel will gain serious popularity when the inevitable “Twitch Builds IKEA Furniture” event rolls around.