While ‘love at first sight’ may not be your kind of love life mantra, there is some weight to those words we can all learn from. For years scientists have been meddling behind bushes watching men strike out and score to grasp just exactly what attracts women to men scientifically. Is it men’s extensive knowledge on baseball? Do women lust over men’s phobia of long grocery trips to Whole Foods? Unfortunately, it’s neither of those. But fear not, this scientifically proven rule of attraction will have you buried in phone numbers written hastily on cocktail napkins in no time.
For centuries people adorned in red clothing have been looked upon as royalty. In Chinese culture, the color is associated with positive ideals such as courage, success and happiness. In modern times, we roll out the red carpet for people of reputation to walk on. And, according to research, this positive view of the color carries over to how women perceive men as well. “We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction.” Explained Andrew Elliot, the lead author of the study published in the Journal of Experimental Psychology: General.
For the study, Andrew Elliot researched how 288 females and 25 male undergraduates’ perceived colors, and the men who wore them. While the males (who had either identified as heterosexual or bisexual) participating in the study were asked to rate the males based on appearance, the color did not seem to alter their answer. But, when the female subjects were asked the same questions and showed the same photographs, researchers found that the photos which depicted a male wearing red were rated as attractive, sexually desirable, and powerful. Interestingly, the red did not make the man more likeable, kind or sociable.