Utah Valley University has installed a “texting lane” on a campus staircase for students who can’t take their faces out of their phones.

“You have 18-24 year olds walking down the hall with smartphones, you’re almost bound to run into someone somewhere.” UVU creative director Matt Bambrough told Fusion. “It’s something we’re dealing with in this day and age.”

However, while the lane might seem like a plausible idea, it is not meant to be taken seriously. It’s actually part of an art project designed to grab the attention of chronic texters.

“We did it to engage the students,” Bambrough said. “It’s meant to be there for people to look at and enjoy.”

The project might be satirical in nature, but Bambrough still hopes the lane will result in students paying more attention while walking.

“It’s the nature of the world we live in,” Bambrough said. “I’ve texted and walked before; it’s not against the law.”

(Source: Fusion)

Jason Mathews is Internetting way too hard. Follow him at @jasonmathews316.