Overshadowed by the election of a president who likes to tweet angry condemnations at popular Broadway musicals was the fact that Election Night 2016 was a huge victory for proponents of legalized marijuana. Four states passed ballot initiatives that pave the way for recreational use, and three came out in favor of medical marijuana. Those measures further accelerate the commercialization of weed in the United States, and high fashion brand Vetements is getting in on the act with the release of a pendant necklace that doubles as a marijuana grinder and retails for a whopping $750.
Vetements is the label of fashion wunderkind Demna Gvasalia, who is also the creative director of Balenciaga, where he replaced Alexander Wang. At Vetements, Gvasalia has gained widespread acclaim for putting his spin on familiar garments and for selling those interpretations at incredibly high prices. One of the first items to be embraced by the fashion world was a basic yellow T-shirt with the logo of the shippling company DHL on it. The shirt was for all intents and purposes the same as the one DHL delivery guys wear, except that the Vetements version costs $330. An oversized T-shirt featuring an image of Snoop Dogg from the 1990s went for an even more ridiculous $920.
That over-the-top pricing dynamic is also at play with this marijuana grinder necklace. The grinder pendant is made from brass, not some precious metal. It measures 1.75 inches across and .75 inches tall. A similar one on Amazon is on sale right now for $8.99. Of course, that one is engraved with “Golden Bell Grinders” on top and not “Vetements.” For fashion die-hards, that is the $741.01 (plus tax and shipping and handling) difference.
The Vetements grinder is also attached to a brass chain necklace so you can wear it around your neck and let everyone know that you, like, totally smoke weed but only the good stuff and only when it’s grinded in a container that costs more than a washer and dryer.