Something inexplicable is going on in the world of fashion: a video game character has become a Louis Vuitton model and is now apparently wandering around giving out interviews, and we’re all treating that like it’s normal.

It all started last week when Lightning, the star of Final Fantasy XIII and its two sequels, for some reason was hired to sell clothes. The virtual, completely fictional character is part of the Louis Vuitton Series 4 campaign for spring/summer, and joining the likes of actual, living models who breathe and have flesh and can actually wear clothes and use products.

That’s not the weirdest part, though. The weirdest part is the Q&A appearing on the website of UK newspaper The Telegraph from Lightning about her turn as a model. Provided by Louis Vuitton, the interview drops a bunch of little Final Fantasy and video game puns throughout. Because of course.

“My clothes were nothing more than armor to stay alive; ‘dressing up’ was a concept I’ve never had,” Lightning “says” in the Q&A. “Perhaps that makes me an unseemly choice as ambassador. But this experience has opened my eyes. Fashion isn’t something you’re taught or given, it comes from your own taste and your own choices. It displays the essence of who you are to the people around you.”

It’s difficult to conjure up any response except one: Why? Luckily, Lightning also “gave” a made-up interview to Destructoid, somewhat less officially, which illuminates a little more of her fictional personality.