It isn’t often that the college game gets the Monday Night Football treatment. But at 8 p.m. last night, preseason Number 1 Ohio State’s season kicked off against Virginia Tech. No one knew the time of that kick off better than Hokies running back J.C. Coleman. That’s because he was the only player on the field wearing a watch.

Coleman sported a gold Casio G-Shock on his right wrist during Virginia Tech’s 42-24 loss. At first some observers thought Coleman had something far blingier on his wrist, mistaking the G-Shock for a Rolex.

Luckily, matters like these are exactly why we have Darren Rovell, who quickly swooped in to clarify any misunderstanding.

Coleman, a senior, started wearing a watch before his junior season and keeps it on at all times, including practices and games. He doesn’t do it to help him tell time or to keep track of how many minutes he’s getting. Instead the timepiece serves as a reminder.

“I feel like it’s just my time,” Coleman said in an interview with The Roanoke Times before last season.

He typically opts for a black G-Shock, but had to floss a little harder for a primetime game against the top team in the nation. Unfortunately, it wasn’t enough. Coleman finished with just 43 yards as Virginia Tech failed to pull off another upset of the Buckeyes.

Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada.