If you’re wondering why anyone would do such a thing, here’s why, according to the video’s description:

What better way to put the 38mm 18k yellow gold Apple Watch Edition to use then to crush it with 2 powerful neodymium magnets equaling to 650 pounds of force!

You can’t argue with that, right? So instead of getting upset, just sit back and enjoy a watch that costs as much as a used Honda Civic get destroyed by some ridiculously strong magnets.