In the 1950’s, ‘60s, and '70s, the ultimate status symbol for men across the world was having a simple, sophisticated Rabbit key, granting members exclusive entry into one of the many esteemed Playboy Clubs.

The key was how they got there. Yet, it was the experience they had once they were there that made them feel legendary. So what is the “key” to that legendary experience today?

As every legend knows, to be legendary is to have the journey to show for the status. It’s not just the destination, but the glory of the ride.

Welcome to Be Legendary. Through exclusive videos, stories, and experiences anchored by some of the edgiest disruptors out there, we’ll show you first-hand what it’s like to live the life of a legend. You might even win an Indian Motorcycle– and the ride of your life.