A pretty bizarre commercial above popped up during this year’s Wimbledon coverage, featuring a very bearded Will Ferrell trying to “sell” an alcoholic drink called Bagpipes O'Toole.

Now, we don’t actually think that Ferrell’s trying to sell a “scotch-flavored vodka.” (Rather, it’s a sideways ad for his new IFC project, The Spoils Before Dying.) But one of the “Old Men at Playboy” did remember those old Orson Welles’ wine commercials from the mid-‘70s, and the similarities are…uncanny.