Wine tasting can be intimidating. Sniff, sip, swish and spit? Or is it glug, glug and glug some more? To make the process more approachable, Napa-based Beringer Vineyards has come up with a way for customers to sample its wine without even having to uncork a bottle.
Beringer’s new wine “flavor strips” are thin pieces of film—similar to the Listerine breath strips that dissolve on your tongue—that taste like wine. The strips are individually wrapped and displayed in plastic dispensers mounted to the wine aisle like coupon machines. To taste, remove a strip from the dispenser, unwrap it and let it dissolve in your mouth to release the wine’s flavors. Unlike traditional wine tastings, you can’t get a buzz, no matter how many times your go back for seconds; the strips are non-alcoholic.
Currently Beringer is offering the strips in three varieties: Chardonnay, Zinfandel and Cabernet Sauvignon. You can find them at Kroger grocery stores in 20 states, and Beringer hopes to offer them nationwide soon.
Alyson Sheppard is the resident hangover specialist at Playboy.com. Follow her on Twitter: @amshep