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Women Wear Make-up on Half of Their Face to Show ‘The Power of Make-up’

Earlier this month, YouTuber NikkieTutorials created a video after hearing how some women are ashamed to say they enjoy make-up. Her “Power of MAKEUP!” video has received nearly 17 million views and since then has inspired the hashtag #PowerOfMakeup, where women are uploading pictures of themselves only wearing make-up on half of their face.

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In the video, Nikkie says:

I’ve been noticing a lot lately that girls have been almost ashamed to say they love make-up,” she said, “because nowadays when you say you love make-up, you either do it because you want to look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself.

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Other women who are posting their pictures have been including their opinions about make-up including, “If a woman wants to wear makeup, let her,” and “Because when someone asks who I’m trying to look good for, my answer is always ‘myself.”

H/T Buzzfeed

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