We all love to chow down on our favorite comfort foods, but how often do you actually stop to ponder how many calories you’re actually chowing down on? A new Instagram account called Calorie Brands asks snackers to reconsider the icons of the foods they love as what “brands should look like to help you achieve your summer body goals”.

The portraits paint a stark contrast to the unhealthy reality of foods we often think of as near-harmless, and might shock you into reconsidering a few of your favorite go-to eats.

For more re-imaginings of popular food and drinks, check out Calorie Brands.