The Massachusetts senator possessed unusual healing abilities in both his bones and brain and was actually unable to feel pain — at least according to one of the two websites dreamed up by the creative marketers behind the upcoming X-Men: Apocalypse.
The site in question, M-Underground, a Tumblr modeled after typical conspiracy sites, alleges that not only was Kennedy a mutant akin to, say, Wolverine, but also that his brother was assassinated for the same affliction; #kennedycurse #mutanttruth #gifted.
The other site, TandemInitiative.com takes a sunnier approach, declaring a rosy mission “to help explore a new and growing generation: the genetically gifted.”
Inspired by the fast-growing population of Homo Sapiens Superior, we believe that studying the extraordinary abilities of the genetically gifted has the potential to assist humanity, as well as provide all genetically gifted individuals with a better understanding of their capabilities.
Despite its tolerance-preaching rhetoric, the site oozes bait-and-switch nefariousness, inviting browsers to submit pictures of themselves exhibiting their own special powers.
In lieu of a proper trailer (and, since director Bryan Singer hasn’t even cast the young versions of Jean Grey, Storm and Cyclops yet, that trailer is months away) X-Men folk have even released a self-proclaimed “viral video” that features absolutely no X-Men and tells the average fan nothing they don’t already know about the mythology behind the franchise. Presumably, though, a lot of junior thespians got their SAG cards thanks to the following:
It’s all relatively clever claptrap designed to get people psyched for the ongoing adventures of Charles Xavier, Magneto, and Mystique. And neither module is content-rich enough to be a huge, job-threatening time-suck. So click on and join in the conspiracy hunting. If nothing else, both sites may eventually be a cooler place to pre-order IMAX tickets than Fandango.