First you could put flowers and glitter in your beard. Next, it was jewelry. And now, the beard world is letting you decorate your whiskers with Christmas lights for the holidays.

Available only in London (but who says you couldn’t do this at home?) bearded holiday enthusiasts can embellish their facial hair at a beard grooming pop-up stall at East Village E20’s Christmas market in East London. A professional beard stylist will be present to deck out your beard to the max in Christmas swag.

Mikael Buck / East Village

Mikael Buck / East Village

But just because you might have a beard and you might love Christmas, doesn’t necessarily mean you need to go this far.