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By Rob. Walton

"I'm the new flava, step aside!" raging bullshit detector Mancow announced when he stepped into Playboy's Chicago photo studio to shoot Cyber Girl of the Month Nancie Tyler Le. With not one, but two camera crews in tow -- from Fox News and his own Mancow TV program -- the freedom crusader's stint as a Playboy photographer was well documented.

The Nikon is just another tool in the actor-turned-radio host's multimedia conquest of America. With a new book currently making best-seller lists and his nationally syndicated Free Speech Radio Network bending millions of ears in dozens of markets every morning, the outspoken radio personality is fast becoming the jock of all trades...the reigning king of all media.

Before his photo session, Mancow bulldozed through the bras and stiletto heels in Playboy's wardrobe room, trying on masks and sniffing lingerie, imagining who might have wore them before. His playful swagger subsided, though, when he got onto the greenhouse set and, whether it was the lights or the pressure, he started to sweat bullets.

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