By Scott Alexander

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I've been going to E3 for years, but I don't typically mention it in polite company. That's because up until recently, saying that you'd attended the Electronic Entertainment Expo (i.e. the world's pre-eminent video game conference) would generally be met with a mix of blank stares, pity and revulsion. This annual gathering of video game makers and the journalists who cover them may have been one of the highlights of my year, but talking about it outed me as a giant honking nerd. These days, however, games generate as much if not more buzz than Hollywood (and have the sales figures to back it up). And suddenly a surprisingly large number of people press me for juicy details as soon as I return from the killing floor of the Los Angeles Convention Center. It seems E3 is officially interesting. Which means you should know enough about it to have an intelligent conversation next time you're accosted by a hipster wearing an "In The Beginning There Was Pong" T-shirt. These are the questions people ask me. These are the answers I give them. Please to enjoy.

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