A: To change my vocals. It was take out the twang, take out the growl and can you sound a little less black. Take off the glasses for sure. So, I mean I definitely got a lot of imaging pointers from a lot of people who just felt like if I change what I am today I'll be a star. And I always felt like when I changed what I was, there was no way I could be a star 'cause I was fake.
The minute I was given a chance to get out and not have five million stylists telling me what to do with myself and a million people telling me how to cut my body and my clothes, and I was just allowed to go out there with a track -- which I hated -- and sing, it was like an amazing thing.
People were thinking, 'Wow, you discovered an amazing concept." I'm like, What are you talking about? "Oh, your glasses. What a great gimmick." I'm like, Dude, I'm blind. I'm looking at these people going this is normal. This is what a lot of people are doing out there without trying to catch on to the new fad and wait. So luckily I was able to go about it and be myself.
PB: How important is what you look like to the package?