Welcome to Be Legendary. Through exclusive videos, stories, and experiences anchored by some of the edgiest disruptors out there, we’ll show you first-hand what it’s like to live the life of a legend. You might even win an Indian Motorcycle– and the ride of your life.

Indian Just Unveiled a Cruiser that Might Turn You Into a Diehard Rider

Indian Just Unveiled a Cruiser that Might Turn You Into a Diehard Rider

Last weekend, amid the chaos of the 2017 X Games, Indian Motorcycles unveiled a new bike in Minneapolis. For me, it was a weekend of firsts: First time trying to find the top speed of an Indian. First time getting the cops called on me for doing burnouts on an Indian. First time jumping an Indian. First time meeting Monster girls, instead of old guys with white ponytails and leather vests, as a direct result of riding an Indian. Since its reboot in the mid-2000s, the brand has focused on retro looks to invoke nostalgic feelings of Americana—and to compete with Harley-Davidson’s stronghold on the American cruiser market. While that’s worked fairly well, it’s really only helped Indian compete for the baby boomer riders who are beginning to hang up their helmets. That started to change early this year, when parent company Polaris closed their “modern” cruiser brand, Victory, to free up manpower and resources with the goal of attacking the cruiser scene at full throttle. Finally,…