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01.28.08 5:00 AM CST • The Advisor • Chip Rowe

One of the most moral people I have ever met was an immoral tart named Sue Gould. In 1996 she and her husband Ron founded Club Adventure, a swingers’ club with outposts in Chicago, Milwaukee and St. Louis. An active member of the National Coalition for Sexual Freedom, Sue gave advice to lifestyle newbies online and in books such as Swing Mom. Sue also frequently helped me respond to reader questions about the lifestyle. For example, when we received a letter from a reader who had lost his job and wanted to start a swing club to pay his bills, I ran the idea past Sue. She noted that local authorities don’t look kindly on clubs that are run as businesses, so it’s hard to make a killing. And because noise and parking complaints from the neighbors are as likely to get you shut down as the group sex, it helps to have a few cops and local bigwigs as members. She also informed me that she and Ron, after years of hosting weekend parties at their own home, had decided to move them off-site. “I want my house back!" she said. "People pee in our hot tub, they leave their shaving cream, razors and pubic hair everywhere, they drink too much because they're nervous and then throw up on my floor. We started with a house where we hosted fun parties and ended up living in a swing club."

I wrote at the time, “Even sex club owners need a hug sometimes.” Sadly, Sue died of cancer on January 10. I am glad to have known her.


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