1. HOW TO ENTER. No purchase necessary to enter. Each contestant must be 18 years old or older at the time of entry and a U.S. resident and must have Internet/email access prior to 6/19/2009. SWEEPSTAKES VOID IN PUERTO RICO, CALIFORNIA AND WHERE PROHIBITED OR RESTRICTED BY LAW. Sweepstakes begins on Midnight, 12:00 AM (EST), 6/19/2009 and ends on Friday, 7/17/2009 11:59 p.m. (EST time). To enter, complete and submit the entry form on http://www.playboy.com/axeinstinct. All entries must be received by Friday, July 17, 2009 at 11:59 p.m. (EST Time). Only one entry per email address, per person will be accepted. Only those entrants with completed entry forms will be entered for a chance to win. Entries that are incomplete or illegible will be disqualified. Playboy.com, Inc. (“PCI”) and Axe Instinct and parent companies, subsidiaries, affiliates, agents, licensees and retailers (collectively, the “Sweepstakes Entities") are not responsible for incorrect, inaccurate, lost, late, misdirected, undeliverable or damaged e-mail or malfunctions, interruptions or disconnections in phone lines or network hardware or software whether caused by web site users, or tampering or hacking, or by any of the equipment or programming associated with or utilized in the sweepstakes. By entering, entrants agree to abide by and be bound by these Official Rules. By entering and/or using the Prize the Grand Prize winner and travel companion each release the Sweepstakes Entities and their respective affiliates and subsidiary companies and their respective employees, agents, officers, and directors (including advertising and promotional agencies) and distributors, licensees and retailers from any and all liability, claims or actions of any kind whatsoever with respect to acceptance, receipt, use or misuse of any prize or participation in this sweepstakes (including damage to computers).
	2. GENERAL CONDITIONS. PCI has the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of this sweepstakes or web site; to be in violation of the terms of service of the web site, to be acting in violation of these Official Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any use of robotic, automatic, macro, programmed or like entry methods will void all such entries by such methods. In the event of a dispute as to entries submitted by multiple users having the same email account, the authorized subscriber of the email account used to enter the sweepstakes at the actual time of entry will be deemed to be the participant and must comply with these Official Rules. Authorized account subscriber is deemed to be the natural person who is assigned an email address by an Internet access provider, on line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address. If, for any reason, the sweepstakes is not capable of running as planned by reason of any occurrence such as infection by computer virus, worms, bugs, tampering, authorized intervention, fraud, technical failures, or any other causes which, in the sole opinion of PCI, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this sweepstakes, PCI reserves the right at its sole discretion to cancel, terminate, modify, or suspend the Internet portion of this sweepstakes for any drawing(s) and select the winner from qualified Internet entries received prior to the occurrence.
	3. ELIGIBILITY. Each contestant must be 18 years old or older at the time of entry and a U.S. resident and must have Internet/email access prior to 6/19/2009. Employees of PCI and the Sweepstakes Entities and relatives of such employees, and directors, officers and agents of the Sweepstakes Entities (and those living in the same household as such directors, officers, and agents); the Sweepstakes Entities advertising agencies, promotion agencies, retailers and judging organizations are not eligible. SWEEPSTAKES VOID IN PUERTO RICO AND WHERE RESTRICTED OR PROHIBITED BY LAW. This sweepstakes shall be governed by and interpreted under the laws of the state of Illinois, U.S.A. without regard to its conflicts of law provisions. All entrants to this sweepstakes agree that any and all disputes arising out of or relating in any way to this sweepstakes shall be litigated only in courts sitting in Cook County,Illinois,U.S.A.
	4. DRAWING AND NOTIFICATION. The odds of winning are based on the number of eligible entries received. Judges decisions are final. There will be one Grand Prize Winner who will be chosen at random from the eligible entries for the prize on the business day following the end of the Sweepstakes.  Winner will be notified by phone within not more than five (5) business days following winner selection. Grand Prize Winner (his/her parent/legal guardian if Grand Prize Winner is a resident of a jurisdiction that deems him/her to be a minor)will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (where not prohibited by law) within not more than seven (7) days following the date of PCI's mailing such materials to the Grand Prize Winner, which will be sent to the Grand Prize winner via overnight mail with prepaid overnight return envelope included. Travel companion must also be 18 years old or older and will also be required to sign (his/her parent/legal guardian if travel companion is a resident of a jurisdiction that deems him/her to be a minor) and return liability/publicity release (where not prohibited by law) which will be included in the Grand Prize Winner's package, along with the Grand Prize Winner's signed documents within such seven (7) day period.
	5. PRIZE. Prize is nontransferable and no cash or other substitutions will be offered. All federal, state and local taxes are the sole responsibility of the winner. PCI has the right to substitute a prize of equal or greater value if listed prize becomes unavailable. GRAND PRIZE PACKAGE: (1) Trip for two (2) to Chicago, IL; Two (2) tickets to Playboy’s Lollapalooza Rock Star Brunch; Town car transportation to/from Chicago area hotel to Lollapalooza Rock Star Brunch; Round trip coach air transportation for two (2) departing from and returning to airport closest to winner’s home and two (2) nights hotel accommodations (double occupancy) selected by PCI. Total estimated grand prize value is $4,000. Actual value will be determined based on point of departure and any difference between the estimate grand prize value and the actual value of the prize will not be awarded. Grand Prize winner and travel companion must be available to travel sometime between the date that the winner is notified and before 8/10/2009. If travel is not completed by 8/10/2009, Grand Prize will be forfeited. Any expenses not specifically set forth herein, including, but not limited to taxes, gratuities, ground transportation, and other personal incidentals are solely the responsibility of winner. If Grand Prize Winner is a resident of a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must pay his/her own expenses unless deemed to be the allotted travel companion. Travel companion must be at least 18 years of age or older and if he/she is a resident of a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must pay his/her own expenses unless he or she is the Grand Prize Winner. Grand Prize Winner and travel companion are responsible for obtaining all necessary and required travel documents.e, along with the Grand Prize Winner's signed documents within such seven (7) day period.
	6. WINNERS LIST. To obtain the names of the winners, send your name and e-mail address to sweepstakes@playboy.com or send a self-addressed stamped envelope to “Playboy Rockstar Brunch Sweepstakes during Lollapalooza”, c/o Playboy, 730 Fifth Avenue, 4th Floor, NY, NY 10019. Residents of WA or VT may omit return postage. Requests must be received by 7/31/2009.
	7. SPONSOR. Playboy.com, Inc. 730 Fifth Avenue, New York, New York 10019