In 2009, pro skateboarder Jason Dill had to call 911 on himself. He was throwing up blood all over his New York City apartment and suffering from a gastric hemorrhage. The Jameson, Vicodin and Percocet cocktails had finally taken their toll.
“I didn’t think I’d even survive,” says Dill, who now stars on the Netflix series Love. “When I’m on the set, I’m quiet as a mouse. I’m just so blown away and thankful I’m there. And the last thing I ever wanted was the responsibility of owning a company that people expect more from—because owning a company is a pain in the ass.”
In 2013, after kicking the pills and spending more time on his board, Dill ditched his longtime sponsor, Alien Workshop—one of the most popular skateboarding companies ever—and walked away from a partial-ownership offer to co-found board brand Fucking Awesome, an extension of his self-funded apparel side project.
In doing so, Dill dumped a bucket of ice on the once-countercultural world of skateboarding, which in the previous 17 years had devolved into a G-rated parody of itself to appease moms and malls, and woke it the fuck up. The exodus of Alien’s riders to Fucking Awesome was swift. It’s now one of the top-selling and most knocked-off companies in boards and streetwear, despite its provocative graphics, null social media presence and label that prevents mass retail saturation.
“I suppose FA is like having a kid,” he says. “It’s got personality; it’s walking around and talking. I can’t let it go to a community college, you know? I gotta raise it right.”