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FLETCHER is Freeing Herself From Every Label (and She Wants You to Join Her)

By Lina Lecaro

Millennials get a bad rap these days, what with being technology-addicted special snowflakes and libtards who care more about selfies and slacktivism than effecting change on the frontlines or creating meaningful art that doesn’t involve emojis. At least that’s the narrative we’ve been fed. Luckily, young artists are using those perceptions in their favor. Enter recording FLETCHER, who is flipping the script and tapping into powerful streaming overlords like Spotify and YouTube to change every sort of preconception a modern young woman has to stand against, from being able to navigate her sexuality privately to what female musicians should look, sound and act like to how they can achieve their dreams in the age of systemic gender equality.

To start, FLETCHER is an advocate of gender non-conformity, an agent of feminism and supports creating music, images and art to make a statement—not money. In 2017, that requires connecting with a broad spectrum of music lovers across genres. Her first single, 2015’s “War Paint,” became a viral sensation and clocked millions of streams after Spotify championed it; her first video shows a same sex relationship and garnered even more attention. Last year’s “Wasted Youth” earned her the top spot on Billboard’s Emerging Artist chart.

Now living on the West Coast and on the cusp of releasing new music, the East Coast native is evolving while doing what she’s always done: speak honestly, work independently and write and perform thoughtfully and authentically. Thus far it’s worked for her, so why stop now? Playboy sat down with the provocative rising star for an exclusive pictorial and interview about her past success, deviating from industry norms, being compared to Lorde and how she’s currently charting her own course in pop music free from record labels.

Photography by Evan Woods
Styled by Chloe and Chenelle Delgadillo
Makeup by Elizabeth Bodnar