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The 'Hold a Coke With Your Boobs' is a Social Media Campaign We Can Get Behind

By Team Playboy.com

You might’ve been on Twitter or Instagram lately and seen a bunch of girls holding Cokes between their boobs. After staring at this amazement for awhile, you probably thought, “Why the heck are all these lovely ladies doing this?” Gemma Jaxx and Danny Frost originally started the “Hold a Coke With Your Boobs Challenge” as a way to make fun of other stupid social media campaigns. However, as women started posting the hashtag, they started mentioning breast cancer awareness in their pics. So now the hashtag that started as a joke has become a legitimate awareness raising campaign. We’ve collected some of the best pics submitted to the challenge, and you can check out more on Gemma and Danny’s Facebook page.

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