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001 JoyrichxPlayboy Lookbook

Joyrich x Playboy Lookbook Gallery + Party Recap

By Playboy Staff

LA streetwear label Joyrich has partnered with Playboy to launch a collection of apparel inspired by the brash, unapologetic attitude of Joyrich combined with the allure of the iconic Playboy Rabbit Head. Shot at the Playboy Mansion with G.R.L. band member Lauren Bennett, the look book also features Playmates Stephanie Branton and Audrey Allen. The collection was celebrated with dual-city launch parties in both LA and Tokyo on the same evenings.

Check out the collection