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cover SAC Odd-Future

That Odd Future Look: Inside the Group’s Technicolor Carnival

By Jonny Coleman

A few songs into Tyler the Creator’s set on Saturday night, the Odd Future leader and demagogue stops for a moment to pull a raffle ticket from a rotating cage and reveal the winner of the BMW he customized. An eighteen-year-old with his generation’s version of The Golden Ticket is escorted on stage to claim his prize, best described as an anime golf-cart—upholstered in red leather and replete with Odd Future’s mascot Tron Cat all over the seats. As Tyler razzes the lucky teen on stage, it’s clear that we’re finally looking at the ultimate piece of Odd Future merch during a weekend that showcased a lot of it.