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For four years running, we have put together a rock-and-roll fashion shoot for our annual March music issue. During that time, legendary music photographer Mick Rock has shot the Killers, the Libertines, Snow Patrol, Flaming Lips, the Queens of the Stone Age, Metric, Thievery Corporation, the Raveonettes and the Sounds, among others. This year, we cranked up the volume -- to 11. In addition to being shot for the March issue of the magazine, the featured musicians -- and many more -- remixed Playboy's logo for Rock the Rabbit concert T-shirts.

What do you get when you mix 10 Playmates, four of today's hottest musical acts, 1,200 late-night revelers and Jack Daniel's? The hottest party at SXSW 2008: Rock the Rabbit.
See the pics

Rock the Rabbit bands put their own unique spin on the iconic Playboy Rabbit Head logo. Check out T-shirt designs from Duran Duran, Iggy Pop, Daft Punk, Dimitri from Paris and more!
See the shirts
Rock The Rabbit Band T-Shirts


Rock the Rabbit presents the Heavy
May 3rd -- San Francisco @ Mezzanine
May 7th -- Los Angeles @ Bordello
May 9th -- Chicago @ The Dark Room
May 12th -- New York City @ Le Royale

This May, Rock the Rabbit joins forces with U.K. breakout band the Heavy on its debut U.S. tour. For dates and locations, click here:
myspace.com/playboyrocktherabbit
Let the howling begin.



Legendary rock and roll photographer Mick Rock has an infamous routine to get the bands he shoots all riled up and ready.
See it here
Follow our music editor Tim Mohr and his intrepid team as they see established and new bands all across the country. Read first hand accounts of gigs, events and the unexpected tribulations of the scene! Read more
March issue

 



Best Enjoyed Responsibly.

Jack Daniel's and Old No. 7 are ® and © Jack Daniel's. Tennessee Whiskey. Tennessee Whiskey - 40% Alcohol by volume [80 proof]
Distilled and Bottled by Jack Daniel Distillery, Lem Motlow, Proprietor, Route 1, Lynchburg [Pop.361], Tennessee 37352.
MUST BE OF LEGAL DRINKING AGE OR OLDER. To find out more about responsible consumption, visit The Century Council.