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![]() In addition to being "lucky," the number 7 has held a place of significance since ancient times. Of course, Jack Daniel's has been predisposed to the number 7 since Mr. Jack first referred to his whiskey as Old No. 7. In celebration of this magical digit, we are pleased to present the Essential 7:
The Fillmore, San Francisco
This hundred-year-old ballroom became perhaps the single most storied rock
venue when promoter Bill Graham steered all the leading lights of the Summer
of Love scene to its stage, including the Jefferson Airplane, Grateful Dead,
Big Brother, Moby Grape, and Steve Miller, to name just a few. Seemingly every
significant band ever to hit the road since has dropped by, including the first
Led Zeppelin tour. The Smashing Pumpkins reopened the place after post-earthquake
renovations in 1994, and it's still going strong.
The Apollo, New York City
Harlem's legendary hall helped launch such seminal acts as Billie Holiday, Bessie
Smith, Stevie Wonder, and, of course, James Brown. But it doesn't live on past glories:
recent shows have featured the Gorillaz, Morrissey, Spritualized and Jay-Z.
Red Rocks, Denver
This outdoor amphitheater is nestled among spectacular sandstone monoliths in the
foothills of the Rocky Mountains, about 15 miles west of Denver. The spot has hosted
concerts for a hundred years now, though the location gained its iconic status among
rock fans when the live video of U2's "Sunday Bloody Sunday," recorded here, became
the biggest phenomenon of the then-still-young band's career.
9:30 Club, Washington, D.C.
It's always nice to know that, a few blocks from the shady dealings on Capitol Hill,
this club-which helped launch Minor Threat, Fugazi and Bad Brains-is always pumping
with honest rock. But don't let its hardcore roots give you the wrong idea-this is
the definitive indie venue for the whole region.
First Avenue, Minneapolis
In the dark days of the 1980s, when there was virtually no such thing as an independent
music scene in America, Minneapolis helped save the day, giving birth to Husker Du, the
Replacements, and Soul Asylum, among others. Husker and the Replacements, regulars at
this venue, in turn managed to buoy SST records, allowing the label to bridge the gap
between Black Flag and Dinosaur Jr. Oh, some guy named Prince also launched his career
here, later immortalizing his residency in a little movie called Purple Rain -- the concert
scenes of which were in fact filmed in the real First Avenue.
Stubbs, Austin
Where else can you listen to Interpol, Sonic Youth or Ghostland Observatory and chow down
on authentic barbeque platters, complete with sliced bread, pickles and hot peppers? This
place is the very essence of Austin, one of America's most unique music towns.
The Bowery Ballroom, New York City
Every band in the world plays in the NYC, The bookers at this small venue take full advantage,
meaning you can catch a great young band here almost every single night of the year. And we're
not talking about unknowns here-British guitar acts fresh from the cover of NME play every
second night, interspersed with say, a cult Berlin combo, a famous backpack hip-hop MC and
the best new band from Brooklyn.
Jack Daniel's and Old No. 7 are ® and © Jack Daniel's. Tennessee Whiskey. Tennessee Whiskey - 40% Alcohol by volume [80 proof] |
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