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CARL'S JR./HARDEE'S 2005 PARIS HILTON Hot on the heels of her sex tape's release, Hilton put out a sequel: an ad for Carl's Jr. (Hardee's on the East Coast). She washes a Bentley in a bathing suit and gives herself a sponge bath in the process.	CURIOUS 2004 BRITNEY SPEARS To hype her Curious perfume, Britney Spears imagines what it would be like to get busy with the dude in the hotel room next to hers.	AXE 2007 The tagline for this body-spray ad deserves some sort of award for least-subtle pitch: "With more bom-chicka-wah-wah." To demonstrate the point, a woman shakes her ass stripper-style for a stunned but not unhappy grocery store employee/Axe user.	DODGE CHARGER 1970 These days automakers like to sell cars with footage of their machines rolling swiftly down a handsome road. Dodge tried a different tack with its 1970 Charger 500, unleashing a commercial in which bikini clad beach beauties find themselves attracted to a geeky guy because of his hot new car.
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TABASCO 2005 Mind-bogglingly hot girl in bikini? Check. Lingering shots of butt and cleavage? Check. Money shot of a tan line near the breasts? Check.	COORS LIGHT 2003 "TWINS" Nothing fancy about this spot, which combines four of guys' favorite ingredients: football, beer, rock music and the fantasy of a three-way with twin cheerleaders.	NOXZEMA 1967 Long before the GoDaddy girl and the Coors twins, there was Gunilla Knutson -- a.k.a. the Noxzema Shaving Cream girl. In a series of ads, the former Miss Sweden demands that guys "Take it off; take it all off!" by using the medicated shave cream.
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THIGHMASTER 1991 SUZANNE SOMERS Something about the sight of Chrissy from Three's Company squeezing her legs around a weird contraption worked for us.	GODADDY.COM 2005 CANDICE MICHELLE A hot chick testifies before a fake panel on censorship. As uptight government types squirm, the GoDaddy girl's tit falls out of her shirt. The ad caused a media furor the next day. The company's market share soared from 16 percent to 25 percent. Join the Cyber Club to see her nude pictorial»	REMBRANDT 2007 There have been far hotter ads, to be sure, but few as intensely sensual as this convincing pitch for oral hygiene.	DORITOS 3D 1998 ALI LANDRY Two dudes bored silly at a laundromat perk up when former Miss USA Ali Landry walks in. They try to impress her with some snazzy stunts involving Doritos, but she demonstrates her superior oral abilities, including stopping a speeding chip in midair with nothing but her mouth.
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CANDIE'S 1999 ALYSSA MILANO Tony Danza averted his eyes, but the rest of us were charmed, to say the least, by a black lingerie-clad Alyssa Milano rolling around in bed while spraying herself with skanky perfume mass-produced by a shoe company.	HERBAL ESSENCES 1999 "SHOWERGASM" It's still hard to believe these spots -- in which a drop of shampoo turns everyday women into moaning porn stars -- ran without any real controversy (though some feminists bitched).	TRIMSPA 2003 ANNA NICOLE SMITH Is that...? Could it be...? Yup, Anna Nicole Smith minus the spare tire, looking her Marilyn best once again. Join the Cyber Club to see her nude pictorial»
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CALVIN KLEIN 1980 BROOKE SHIELDS It's hard to believe any broadcaster would air this series of six spots in which a sultry 15-year-old Brooke Shields coos various come-ons. One ad has Shields changing into a supertight pair of Calvins while writhing around on her back.	VICTORIA'S SECRET 2004 If there were a Hall of Fame for sexy ads, this lingerie giant would field several contenders. Our pick for the sexiest Victoria's Secret ad: the 2004 Christmas commercial in which the angels don't just strut, they speak. "Tell me you love me. Tell me you want me," they whisper. Adds another, "Bring me to my knees."	LEVI'S 2000 DANIELA PESTOVA Perhaps trying to prove Calvin Klein didn't have a lock on hot advertisements, Levi's recruited Victoria's Secret model Daniela Pestova to star in this bit of 30-second erotica.	CHANEL NO. 5 1979 BY RIDLEY SCOTT Very arty and very French, the simple plot consists of a leggy model sitting by a pool, sunbathing. A muscled-up male model in a Speedo jumps into the water, then appears to emerge between her legs.
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INTIMATE 1987 CINDY CRAWFORD In 1986 Kim Basinger's sex scenes in 9 1/2 Weeks changed everything. Ice cubes would never be the same. A year later Revlon cast Cindy Crawford, a man's hand and a nearly phallic-shaped chunk of frozen water in an ad for its Intimate fragrance. Join the Cyber Club to see her nude pictorial»	CALVIN KLEIN 1995 "PORN" The king of sexy ads skirted the line between sexy and sleazy more closely than ever with this campaign, which has very young-looking models seemingly trying out for a 1980s porn flick.	MILLER LITE 2003 "CATFIGHT" The very hot Tanya Ballinger and Kitana Baker get into a heated battle over brew. Clothes are shed. Mud is slung. By making the catfight the figment of some guy's imagination -- and showing two women disgusted by the notion at the end -- Miller was able to put a PG-13 depiction of a male fantasy in prime time and play it off as a spoof. Join the Cyber Club to see Kitana's nude pictorial»
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