Playboy Magazine Production Requirements:
DIGITAL DATA
Media
MAC formatted: CD-ROM.
Media Labeling Requirements
Issue date, agency name, phone number, vendor name, list of contents, advertiser, contact person, ad name/number, file name/number.
High-End File Formats
PDF XIA
Type of Proofs
Direct-Digital Color Proofing (Kodak Approval, Screen True Rite, etc.), Ink Jet (Scitex, Dupont, EPSON, etc.)
Color Calibration
SWOP standards, GATF/SWOP approved scales, targets and control patches. Include 5%, 25%, 50%, 75%, 95%, 100% C.M.Y.K control patches.
Desktop Instructions
Build pages to trim size and extend bleed beyond page edge. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation and cropping of images in layout program. Pantone colors must be in CMYK mode. All images/scans must be in CMYK mode. Total area density should not exceed S.W.O.P. density of 320%.
Content and Position Proofs
Supply hard copy proofs that are generated from files supplied. Proofs must be provided at 100% size.
NATIONAL EDITIONS
- Covers and inside pages: printed web offset.
- Film: fractional ads, covers, full inside pages and two-page spreads.
- Preferred material is digital media
- Binding: perfect
- Three columns to a page
- Column width: 2 1/4” (13 1/2 picas)
- Column depth: 10” (140 lines)
REGIONAL, STATE AND METRO EDITIONS
- Printing: web offset
- Preferred material is digital media
- Only full pages and spreads accepted
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NON-BLEED SIZES |
BLEED SIZES |
| Pages and covers |
7" x 10" |
8 1/4"
x 11 1/8" |
| 2/3 page (2 columns)** |
4 11/16"
x 10" |
5 7/16"
x 11 1/8" |
| 1/2 page (3 half-columns)** |
7" x 4 15/16" |
8 1/4"
x 5 9/16" |
| 1/2 page (digest)** |
4 11/16"
x 7 1/2" |
5 9/16"
x 8 1/8" |
| 1/3 page (1 column)** |
2 1/4"
x 10" |
3 1/8"
x 11 1/8" |
| 1/3 page (2 half-columns)** |
4 11/16"
x 4 15/16" |
5 9/16"
x 5 5/8" |
| 1/6 page (half-column)** |
2 1/4"
x 4 15/16" |
n/a |
| Spread (includes gutter bleed) |
15 1/4"
x 10" |
16 1/2"
x 11 1/8" |
| Publication trim size |
n/a |
81/8"
x 107/8" |
**Not available for regional, state and metro editions.
Follow SWOP recommended standard specifications except for the following:
- Any printed matter intended to remain after trimming must be kept 3/8" in from any trimmed edge as a safety precaution. Publisher recommends that type, lettering and rules be avoided on spreads to allow for some variation in folding and alignment of pages.
- Copy and layout should be designed when possible so that the ad can be positioned on either side (to permit positioning on either right- or left-hand pages) and 1/8" trim top and bottom. Allow 1/8" on each page of double spread in gutter for type safety margin.
- Solid blacks: Publisher recommends 30% yellow, 30% red, 60% blue and 100% black.
- Offset screen ruling: 4/color: 133 to 150 line screen; 2/color and black & white: 133 line screen.
- Offset inks: Proof wet. Rotation: (1) yellow; (2) red; (3) blue; (4) black. Ink density not to exceed 300%. Proof head to foot. Special colors are limited; consult publisher.
- Number of proofs-offset: 4/color: 3 progs and 4 complete proofs; 2/color: 2 progs and 4 complete proofs; black & white: 4 complete proofs.
- Matchprint or Fuji proofs are acceptable. Either system must follow SWOP alternatives to press proofing, including print control (Brunner or GCA - GATF color bar) guides.
- Advertising digital media returned upon written request. All other digital media retained for 12 months only, after which it is destroyed. Advertisements for which completed material is not received at least 5 working days before closing will not be entitled to privileges of OK or revision.
Production Information
Send all contracts and insertion orders, along with one proof, to: Marie Firneno, Playboy Magazine, 730 Fifth Avenue, New York, NY 10019. marief@playboy.com
Send all digital media, film, progs and proofs, along with copies of insertion orders, ruled up proofs and copy instructions, to: Jody Jurgeto, Playboy Magazine, Production Department, 680 North Lake Shore Drive, Chicago, IL 60611. jodyj@playboy.com
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