Never Sleep: Brew City

By Playboy Staff

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Our Never Sleep navigator heads to Milwaukee for Germanic grub and beer in a boot.


Thanks to a flood of Teutonic immigrants, Milwaukee overflows with gemütlichkeit, a distinctly German sense of friendliness that the city has been perfecting since beer barons such as Joseph Schlitz and Frederick Miller filled the city’s taps with their lagers.

6:45 P.M. Old World Third Street Oktoberfest

[Image via OnMilwaukee.com]

Try to time your visit to the Old World Third Street Oktoberfest—or any of Milwaukee’s three other Oktoberfest celebrations. But if you can’t, the Old German Beer Hall makes every day feel like Oktoberfest.

7:56 P.M. Mader’s Restaurant

[Image via CHIBBQKING]

Pair that Germanic brew with some Germanic grub at Mader’s. For more than 100 years Milwaukeeans and visiting dignitaries (presidents Kennedy and Reagan among them) have dined on its schnitzel and sauerbraten.

9:32 P.M. Best Place Tavern

[Image via Third Coast Digest]

Although Schlitz died long ago, you can still imbibe with the city’s other undisputed king–Gambrinus, the patron saint of beer—at Best Place Tavern. A statue of him lords over the joint, a former Pabst brewery.

12:44 P.M. Von Trier’s

[Image via Von Trier’s]

Much like the infamous competition featured in the comedy Beerfest, downing a boot at Von Trier’s will test your liver, blood-alcohol level and bladder.

3:37 A.M. Dial Pizza Shuttle at the Milwaukee Art Museum

[Image via Pizza Shuttle]

You’ve had your fill of barley and hops; now it’s time to recharge. Dial Pizza Shuttle and send the delivery guy to the Santiago Calatrava–designed Milwaukee Art Museum. The building itself will be closed, but its grounds provide a great spot to watch the sun rise over Lake Michigan.


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