<p>Meet the latest Playboy: Pitbull. Watch as he films his latest single -- where else? At the Playboy Mansion!</p>
As of right this minute Playboy is hooking up with the legendary Cuban-American music superstar Pitbull to feature a variety of cocreated content and experiences set to explode in the Playboy stratosphere.
Our first epic collaboration? The hit single “Wild Wild Love,” featuring G.R.L., which was shot at the legendary Playboy Mansion in Holmby Hills, California earlier this month.
Check out the behind-the-scenes footage:
Pitbull (aka Armando Christian Pérez) has sold more than five million albums and 50 million singles worldwide, achieving Number One status in more than 15 countries around the world.
“We’re bringing new energy and enthusiasm to the iconic Playboy brand in our 60th year,” said Playboy CEO Scott Flanders. “Throughout our history we’ve collaborated with artists and cultural tastemakers who both embody the Playboy lifestyle and interpret it in their own images. Today we’re taking a big step in reinterpreting our enduring brand for a new generation by welcoming Armando into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand. We’re looking forward to doing some great things together.”
“In order to become an iconic brand you have to partner up with one. What's more iconic than Playboy?” says Mr. Pérez. “It's an honor to partner with Playboy Enterprises. ‘Ladies and gentlemen, you are looking at the new Playboy, Armando Christian Pérez.’ Thank you Hef, Scott and the entire Playboy team. Dale!”