Sex Sells: Energy Drinks

By Playboy.com Staff

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<p>The best in sexy advertising is examined in Sex Sells. This time we look at the best in sexy energy drink ads. </p>


We all know that sex sells, and we here at Playboy.com periodically prove it by presenting the best examples of sexy advertising.

Is sugary hyper-caffeinated soda water inherently sexy? Or does it need a little racy boost with some sultry advertising to convince people to power up with liquid energy? From the corner store to the office vending machine to the bar, energy drinks are now omnipresent in our society. With hundreds of brands all selling their trademark mix of corn syrup, vitamins, and stimulants, how are companies making their product stand out? Today we’re looking at energy drinks using a little T&A, winkwink-nudgenudge, and a few stacked models to move some product.

It doesn’t get any more basic than a girl gyrating with explosions going off around her. We can picture Don Draper pitching this one, “Remember the first time you saw a babe sip an energy drink in barely any clothes while everything blew up? It’s not about the fireballs or that lithe body…it’s the feeling. How do we make an ad that captures the feeling of the first time you watched some looker stripper-dance while you ducked explosions?”

We support any energy drink that would actually give us that much energy.

Naming energy drinks after felines and poultry seems a little silly. We’re not even sure how this commercial got on the list.

This is supposed to be funny and cute but it mostly comes across as faintly Twilight Zone-y. Why is that biker making people aroused with Maca-laced drinks? What is Maca? Who orders energy drinks with their pizza delivery?

Many of these brands link up with sports and extreme sports somehow as they’re thought to be natural fits. Where else is one to get the energy to jump from that plane or rip down that slope or wrestle that shark? This ad combines the trope with a toned honey showing off her skills on the board as well as her toned body.


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