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Sex Sells: Victoria's Secret
  • June 23, 2013 : 23:06
  • comments

Maybe this is all a little too obvious, but sex sells, among other things, lingerie. And it employs some pretty interesting marketing tactics to do so.

As a for instance: Who is Victoria’s Secret targeting with the on-screen Gatsbian seduction? Their wares are most notably made for the fairer sex (though we won’t rule out some of the more curious members of the cruder one), yet the ads themselves seem off the demographic mark. With their Mansionesque sexual allure, Victoria’s Secret seems to be either cruelly playing into an insecurity or else playing up the unrealistic expectations of a few stitches of fabric. But perhaps it’s neither.

While it is indeed true that ours, a man’s physique, is not exactly tailored for teddies, it is nevertheless our sensibilities (and wallets) that Victoria’s Secret is trying to tap.

A recent survey polling 2000 men and women, ages 18 to 44, found that 56 percent of men simply know not what they do, that they would be more inclined to buy seedy sex store lingerie that comes with a garter belt and rash warning than make a more commonsense purchase, like, say, one from Victoria’s Secret. Meanwhile, 38 percent of women polled said a set in the latest styles, colors and prints would probably get their motor running.

And so perhaps Victoria’s Secret is not so much perpetuating a negative body image as providing a public service for every woman married to an overimaginative man: “Men, if you’re gonna buy your woman lingerie, come buy it here:”

read more: entertainment, sex, tv, lingerie

1 comments

  • Chris
    Chris
    Remember when VS used to be consider sexy and not clownish? It now a company run by "mavens" making products for children. It's been successful thus far, but the instant a company starts making quality product for women ages 20-45, VS is in serious trouble.
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