The Playboy Club—introduced as a concept in January—is now an exciting, elegant reality. The initial club—in Chicago—has become, almost overnight, one of the most singularly successful, most talked abut night spots in the U.S. The Playboy Key—with the familiar rabbit emblem stamped upon it—has become a new and meaningful status symbol amongst men of means. No one who is really IN wants to be without it, for if you are not a member of the club, and do not hold a key, you cannot enter; and The Playboy Club is a meeting place for the most important, most aware, most affluent men of the community.
Bunny welcomes keyholder and his guests into the elite inner sanctum.
Suitable locations have already been chosen for clubs on both coasts, and their doors will be "closed for business" (we cannot say "open" for business, because the club doors will always be closed except to members) this fall. There will soon be Playboy Clubs in major cities throughout the country, and eventually throughout the world. But the lock on each door will be exactly the same and a member's key will admit him to his club whether he is in Chicago, San Francisco, New York, Dallas, London or Paris. Membership is limited to the men of substance and influence in each urban area; the initial fee is fifty dollars, which assures membership for life, provided members break none of the club rules: further information about membership may be had by writing to the magazine.