Mother Nature's Timepiece

By Playboy Staff

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Wewood makes eco-smart and fashionable wood watches.


Want to go against the grain? Wear a Wewood watch made entirely from wood. With its design group in Italy and manufacturing team in Los Angeles, this eco-smart watchmaker describes itself as taking an “avant-garde approach to sophisticated sustainability,” one that’s caught on with A-listers like Will.i.am and Rihanna, both of whom have been spotted wearing two of the catalog’s 11 different watch styles ($119-$139). And for every watch purchase, Wewood’s tree-planting partner American Forests plants a tree.


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