Joyrich CEO Tom Hirota Shows Us the Inner Workings of a Global Streetwear Brand
Welcome to Adults & Crafts, a new video series in which we explore the studios, neighborhoods and singular brains of some of the boldest artists working today. Playboys and girls might recognize his work of Tom Hirota: His brand Joyrich has collaborated with ours on three collections. (Check out the latest one here.) But whether you’re a Joyrich collector or a n00b, you’ll find something to love in this video, in which Hirota guides us through his West Hollywood storefront. Enjoy, and check back every other week for more Adults & Crafts.