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To get girls to come to your parties you need to be smooth, not slick. Prevent Pennzoil-head, by dabbing a pinch of pomade on your palm, rubbing your hands together to massage clumps and clapping twice to shed excess product. Then run your fingers through your hair.

The Promoter Michael Blaine, Ohio University

"If I'm trying to get people to attend my parties, I can't approach them wearing sweatpants and a T-shirt. I take pride in my style -- even when I'm going to class."

LEFT Michael's jacket ($149) is by INC INTERNATIONAL CONCEPTS. His sweatshirt ($98), shirt ($198) and tie ($118) are by HICKEY. His jeans ($187) are by 7 FOR ALL MANKIND. His shoes ($120) are by PF FLYERS. RIGHT Her skirt ($400) is by RICHMOND X. Her shoes ($345) are by HUGO.