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The Great Outdoor Store

Reel Clothing, Real Fashion

Orvis strives for excellence in its clothing, and for good reason. "The design team develops the best equipment because at the end of the day, they are wearing these pieces, too," company spokesman James Hathaway explains. The rugged outerwear is often equipped with numerous pockets, as well as tech fibers that keep the sportsmen warm and dry.

But don't think that this is field-only fashion. Orvis's gear works just as well-suited to town or country. Sure, the windproof jacket and wrinkle-free cotton pants will remind you of landing a prize-winning trout with the perfect cast, but those same pieces will keep you looking cool and collected anywhere. The tones are earthy and subtle, while the cut is neither slim nor baggy. Orvis is noted for creating classic articles that, like its fly rods, continue to work year after year.