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A Pair of Aces

Established in 2004 by Vincent Ordioni and Ardie Ulukaya, Jack of Spades aims to serve an underrepresented demographic. Ulukaya sees a safe bet. "There are successful men out there who want fashion, but don't want the extras that come along with today's typical premium jeans," he says of his customer. "They have a lifestyle of class and comfort, and that is who we design for -- the true American man. We call these men 'Jacks.'" The line is sold in more than 200 retail locations, but Ordioni sees imminent growth because, as he says, "There is a little Jack in all of us."

From left to right, Ardie and Vincent

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