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A flask always seemed like the perfect solution to a problem few people have. Sure, it lets you carry alcohol around, but is it so hard to find when you need it? Pocket Shot has introduced a potential improvement on the concept, called Flasks on the Fly. It's basically a plastic pouch that holds 50 milliliters of hooch.
One might think the ad campaign would target partiers: "Tired of carrying around a bulky booze container? Wish you could toss it when you were done? Consider then, your very own personal Pocket Shot of vodka, whiskey, tequila, rum or gin!" Instead, the company is gearing this breakthrough for sporty types. The promotional packages and website suggest that Pocket Shots are perfect if you're out fishing, biking, golfing or even swimming. Swimming? Really?
In taste tests -- not conducted while exercising -- we found the Pocket Shot to be clearly great for chugging. You'd look silly nosing a packet. Chances are flavor is not the key issue. You'll either be downing a packet lukewarm, pulled straight from a jacket pocket -- or ice cold in a cup of Coke or 7-Up procured from a bartender. We sampled a few packets in the office. The plastic tabs are easy to tear off. You can sit on one and not necessarily break it. And the flavors are good enough to not gag: The whiskey is made in Kentucky and aged in charred oak barrels, the rum is imported from the Caribbean, the vodka is triple distilled and filtered three times using American grains, and the tequila is made from blue agave in Jalisco. The gin is just gin. Given the context, though, does it really matter?
-- James Oliver Cury
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