In 1968, Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” But Warhol undershot when it came to predicting his own fame. The artist has been dead for 30 years, and he’s still regularly making news.
Evan Peters is playing him in the new season of American Horror Story, for some reason; there’s a new coffee-table book that collects his pre-Pop Art illustrations; and now Comme des Garçons, the iconic Japanese fashion label, is releasing a fragrance inspired by one of the avant-garde icon’s (many) notorious works.
CDG’s unisex “Andy Warhol’s You’re In” takes its cues from the 1967 painting of the same name, in which Warhol depicts a collection of Coke bottles spray painted and filled with a citrus perfume he claimed was toilet water. (“You’re In.” Get it?) Fifty years ago, this was enough to ruffle Coca-Cola’s feathers, and so Warhol abandoned the work after receiving a cease-and-desist.
Now CDG has partnered with the Andy Warhol Foundation to actually produce the fragrance he once envisioned, only with, you know, less piss. The six matte silver industrial bottles in the new collection each bear a different quote from Warhol, and the scent itself has notes of bitter orange, makrut lime zest, crushed leaves, coriander leaf, jasmine and more. And you won’t find any Coke insignia on the bottles, presumably because the beverage titan still isn’t thrilled about being associated with urine.
The line is available now for $95 at Dover Street Market New York, and it’ll debut this week in Berlin, Paris and London before arriving in all CDG and DSM flagship stores by October.