Riding The Trend Trend
November, 1985
There is another way to look at present economic events," Paul Hawken, a professional trend spotter, wrote in 1983 in a book called The Next Economy. "We have entered a period between economies, or, to be more precise, between economic structures, and the troubled economy reflects the passage from one structure to the next."Like most great writing about trends, this pronouncement is devoid of meaning--or, to be more precise, devoid of meaning structures. Although we are currently...
