Playboy After Hours
February, 1987
Dr. Couch PotatoIs nothing sacred? MTV--the recent savior of the record industry, the fashion trendsetter, the largest single source of surrealism since Salvador Dali--is in trouble. Its ratings are dwindling. What's gone wrong? Since MTV execs don't seem to know or are unavailable for comment--MTV president Bob Pittman has left the channel--we asked Peter Lehman, a 42-year-old University of Arizona professor who watches a lot of MTV. He has to--he teaches one of the country's first and possibly...
