By Invitation Only

January, 1995

What happens when concern about date rape reaches Madison Avenue? Charles Hall, a creative director formerly of BBDO in New York City, took on the complicated issue after a friend had a firsthand experience with mixed signals and unwanted sex. With the help of three art directors, Hall devised a public service ad campaign that explores the line between fashion and force. The result is a provocative assault on blame-the-victim mentality. Shown here are print ads, a script for a television spot an...