Do Sports Drinks Work?
January, 1995
In 1965 researchers at the University of Florida used the school's football team as guinea pigs to test a special beverage they had developed to combat dehydration and enhance athletic performance. The players liked the stuff, which was christened Gatorade after the university's mascot, and claimed it enabled them to play much harder in the last stages of tough games. After the Gators defeated Georgia Tech 27-12 in the 1967 Orange Bowl, the losing coach solemnly declared to a reporter from Sport...
