What Sort Of Man Reads Playboy?
April, 1998
He's a man who plays late. That's because he works hard during the week and takes his weekend fun seriously. Playboy men spent more than $2.5 billion last year on the coolest clothes and colognes--more than the guys who read any other men's magazine. Surprised? Don't be. Close to 2.8 million Playboy men pick bars and clubs for their nightlife--that's more than all readers of GQ, Esquire and Spin combined. Playboy--it's a lifestyle. (Source: Spring 1997 MRI.)
