What Sort Of Man Reads Playboy?

September, 1999

He's a man at the top of his game. In the high-flying world of venture capital, you have to be. Over 1.5 million Playboy men made business-purchase decisions last year, more than Smart Money, Entrepreneur and Success men combined. They made those decisions looking good. Nearly 2.5 million Playboy men bought business attire this past year, topping the readers of Fortune and Forbes combined. Playboy--for the bedroom or boardroom. (Source: Fall 1998 MRI.)