Man Seeks Virgin Powder
February, 2000
Backcountry is where it's at. Scan the ads and editorial pages of ski and snowboard magazines and you'll see few shots taken on the groomed slopes of a resort. Advertisers from Rossignol to Ralph Lauren use images of powder pushers and cliff dwellers to hawk their gear. And Valdez, Alaska--which doesn't even have a ski lift--has replaced Aspen as the status destination. It's part of a backlash against what many skiers--especially boarders--see as the regimentation and regulation of their sport b...
